Still Open

JCDecaux’s core purpose is to give visibility to others. Still Open was a natural expression of that purpose. The brand didn’t speak about its values; it acted on them. Instead of selling space to the highest bidder, it gave it to those who had lost everything. Not to promote a product, but to help businesses survive. Placed in the subway, the campaign reached commuters in the neighborhoods JCDecaux serves. It showed the versatility of the medium: a small store from Valencia could be seen in Madrid. It proved the power of outdoor, not just to sell, but to support.