Aeromexicanos

AEROMEXICANOS transformed luchadores, mexican sport icons, into ambassadors of Mexican pride by converting their symbolic in-ring flights into real ones. A custom data formula calculated each luchador's lifetime aerial moves, matches, and career years into actual Aeroméxico flight hours. This data-driven cultural tribute came to life across arenas, digital billboards, and social media, where fans actively filmed mid-match moves, tagged Aeroméxico, and earned their own miles—turning spectators into participants. The result: +40,000 wrestler and +15,000 fan flight hours, and 162.8M video views.