Buzzcodes

The new Volkswagen ID. Buzz is designed to look just like its predecessor, the Microbus, which has appeared in film and TV for over 70 years. So, to promote the ID. Buzz, we challenged pop culture fans to find its look-alike in decades of entertainment. All fans had to do was post the name of a film or show where they spotted a Microbus, along with its licence plate number. The first person to post each plate number won an ID. Buzz-themed prize or a grand prize of VIP tickets to North America’s most prestigious film festival. Now, when watching film and TV, fans were actually hunting for VWs.