Any Tequila

To reclaim its place in the original margarita, Cointreau leveraged America’s celebrity tequila obsession by launching a fake one: Any Tequila. Fronted by our established spokesperson Aubrey Plaza, a major star of prestige TV and film, who is known for her sarcastic humor. The campaign perfectly spoofed the category. Her persona gave the joke instant credibility and delivered a simple truth: with Cointreau, the tequila brand doesn’t matter.