Build Your Own Super Bowl Commercial

LETTING AMERICA BUILD THEIR OWN SUPER BOWL STORY Uber Eats created a world-first in-app restaurant that let fans build their very own Super Bowl commercial. Just like a poke bowl, users customized their Super Bowl ad: choosing completely different scenes, jokes, even different casts of celebrities. The bespoke film was delivered in the app - paired with a Super Bowl deal. Our 60 seconds of airtime became 16.5M seconds of fan-made and shared films: bringing new fanbases into the app, driving record-breaking sales on the most competitive day of the year.