Caption with Intention

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Caption with Intention

For 50 years, filmmaking has evolved, but captions haven’t—only telling Deaf and Hard of Hearing viewers what was said, but not the intent behind it. Caption with Intention reimagines closed captions as cinematic storytelling: character colors for clear attribution, precision synchronization of text to dialogue, and a variable typeface that visualizes volume and pitch. Co-created and tested with the Chicago Hearing Society and recognized by the Academy of Motion Picture Arts and Sciences, it's an open-source design system available to every studio and content creator globally.


Awards

  • D&AD YELLOW pencil
  • D&AD GRAPHITE pencil
  • D&AD GRAPHITE pencil
  • D&AD GRAPHITE pencil
  • D&AD GRAPHITE pencil
  • D&AD GRAPHITE pencil
  • D&AD GRAPHITE pencil
  • D&AD GRAPHITE pencil
  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Pencils

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Details

Credits

  • Entrant Company
    • Omnicom
  • Advertising Agency
    • Omnicom
  • Production Company
    • Believe
    • Bogotá
    • Pes Motion Studio
    • Rakish Entertainment
  • Client
    • Chicago Hearing Society
    • Rakish Entertainment
  • Brand
    • Chicago Hearing Society
    • Saigon

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