Andrex - Conquer the First School Poo

Shockingly, 76% of UK school children now hold their poo at school. As part of the ‘Get Comfortable’ platform, Andrex set out on a mission to raise the first unembarrassed generation, helping kids to flush their inhibitions and Conquer The First School Poo. The brand collaborated with Made for Mums, encouraging parents to start the conversation at home, especially with secondary school-aged children and raised back-to-school advice from teachers, parents and psychologists. After seeing the campaign, 96% of parents said they planned to/had already spoken to their children about toilet habits.