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adidas Superstar 2026 Film

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adidas Superstar 2026 Film

Samuel L. Jackson opens the film driving a convertible, recounting how he lost his iconic shoes at the Superstar Hotel. Barefoot in the corridors, colour slowly floods the space; the walls shift, doors tremble, time speeds up and laces tie themselves. His voice guides the search for a new “superstar”. Behind each door: Lamine Yamal smiles from an armchair; Kendall Jenner wakes as her clothes form on her; Baby Keem lands a skate trick over Jackson. Jennie shatters glass in a burst of white dust. His shoes fall from the sky. Final shot: back at his car, Superstars on.


Awards

  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • DIVISION Paris
  • Brand
    • adidas
  • Advertising Agency
    • Johannes Leonardo
  • Production Company
    • DIVISION Paris
  • Film Director
    • Thibaut Grevet
  • Senior Art Director
    • Kevin Lu
  • Client
    • adidas