Booze Maths

Booze Maths is the optimistic mental arithmetic we all do after a few drinks to justify driving. It never had a name. Now it does. Written for Waka Kotahi NZ Transport Agency, the film introduces a sticky new piece of language to our audience that calls out these absurd justifications. By ditching shock tactics for dry humour, uncomfortable familiarity, and memorable quips, the film holds up a mirror to our audience, encouraging people to pause and check themselves. Because no matter how you run the numbers, Booze Maths Never Adds Up.