Be The Problem
Be The Problem
This spot is a bold celebration of Under Armour’s place in the modern game. By subverting the idea of being “a problem,” it reframes disruption as a competitive edge, inspiring a new generation of athletes. Featuring world-class footballers, the film weaves together a dynamic collage of visuals and audio.
Awards
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Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- 750mph
- ProdCo London
- Uncommon Creative Studio London
- Advertising Agency
- Uncommon Creative Studio London
- Design Agency
- Uncommon Creative Studio London
- Production Company
- 750mph
- ProdCo California
- ProdCo London
- Cinematographer
- Harry Wheeler
- Film Director
- Leigh Powis
- Sound Designer
- Jake Ashwell
- Sam Ashwell
- Client
- Under Armour
- Brand
- Under Armour
