Sign in

Basket

Dancing in the Dark

Video placeholder image

Dancing in the Dark

"Dancing in the Dark," is the launch spot for Xbox’s first handheld console, the Rog Xbox Ally. The film follows an American businessman traveling in Tokyo who is seen playing late-night gaming sessions. What appears at first to be an insomniac's routine is later revealed to be a more emotional nightly ritual: gaming is how he stays connected to his daughter back in the U.S.


Awards

  • D&AD GRAPHITE pencil

Details

Credits

  • Entrant Company
    • Droga5 New York
  • Brand
    • Xbox
  • Advertising Agency
    • Droga5 New York
  • Production Company
    • Smuggler Los Angeles
  • Client
    • Microsoft USA