Close

Uber’s first holiday film, Close, is an emotional journey set within a physical one. A heartfelt story in the context of the holidays, it follows a young woman travelling from the airport to her suburban home. As familiar streets and landmarks pass by, they stir memories of her relationship with her father, revealing the shape of their past and deepening the emotional distance between them. The spot rejects ‘holiday perfection’ for something truer: that closeness doesn’t have to be perfect to be real, and that despite the complications of modern relationships, we’re never as far as we feel.