Absolut Tabasco

We wanted the launch of ABSOLUT® TABASCO™ to be a discovery rather than a conventional product reveal. The film imagines a volcanic world reshaped by heat. Volcanologists arrive by helicopter on dormant Icelandic terrain, and eruptions spill not lava, but glowing Bloody Mary. What begins as scientific observation slowly becomes an unexpected brunch on the side of a volcano. Only in the final helicopter pull-back does the full scale reveal itself. The lava flow has carved the silhouette of the Absolut bottle and Tabasco diamond directly into the landscape.