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A Critter Carol

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A Critter Carol

A Critter Carol is Apple's holiday film, shot on iPhone 17 Pro. In a snowy forest, a raccoon discovers a lost iPhone and begins recording a song about friendship. One by one, mangy, timid woodland creatures join in, drawn together through the act of creating something. What starts as an unlikely gathering becomes a reminder that friendship is a gift worth giving. Every frame was built and filmed by hand. Felted puppets, practical sets, carved wooden typography. A love letter to human creativity, shot entirely on iPhone 17 Pro.


Awards

  • D&AD YELLOW pencil
  • D&AD GRAPHITE pencil
  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • TBWA\Media Arts Lab Los Angeles
  • Brand
    • Apple
  • Advertising Agency
    • TBWA\Media Arts Lab Los Angeles
  • Design Agency
    • TBWA\Media Arts Lab Los Angeles
  • Production Company
    • Smuggler New York
    • Unit+Sofa
  • Art Director
    • Jun Park
  • VFX Lead Artist
    • Sam Driscoll
    • Sebastian Caldwell
  • Client
    • Apple United States

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