A Time and a Place

Off the back of Anthropic’s AI competitors announcing they would soon introduce ads to AI conversations, we decided to use the world’s biggest advertising stage, Super Bowl, to argue that there is a time and a place for ads and AI conversations should never be one of them. Our 4 films imagined a near-future where ads infiltrate AI conversations at their most vulnerable. A suite of funny PSA ads that showed just how unfunny our competitor’s motives really are. Making the threat of ad-funded AI feel immediate and people have the power to decide what AI future they want.