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A.I. Irresponsibly

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A.I. Irresponsibly

The beer industry is filled with giants who love spending marketing dollars on epic ads with big celebrities, famous directors, and huge productions. Something we can’t really afford. Brewlander, an independent beer brand, relies purely on taste to attract consumers. Every single cent we make goes straight back into the beer. With the rise of AI, we saw an opportunity to finally compete. We took our small budget and turned every execution into epic films without spending a dollar on production. We simply invited people to type or photograph the prompts and watch our ads. And boy, they did.


Awards


Details

Credits

  • Entrant Company
    • Havas BLKJ
  • Brand
    • Brewlander
  • Advertising Agency
    • Havas BLKJ
  • Design Agency
    • Havas BLKJ
  • Production Company
    • Havas BLKJ
  • Client
    • Brewlander