Everybody Coinbase

Singing is always better than watching, isn't it? ‘Everybody Coinbase’ is a radically simple idea that turned Coinbase’s Super Bowl platform into nationwide karaoke, switching the advertising medium from output to participation and transforming televisions around the country into karaoke machines. With an instantly recognizable visual and track, we turned the microphone toward America, and had them inadvertently sing our message for us. A behavioral idea that changed the way we view commercials, with the audience completing the format, blurring the lines between brand and audience.