Baby Minder

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Baby Minder

Baby Minder is a crib-mounted medical device that continuously monitors the movements of infants and toddlers (ages 0–24 months) using advanced computer vision technology. It records the baby’s movements in the crib and uploads them in real time. The cloud-based AI compares these movements against datasets of typical and atypical motor patterns. When irregularities are detected, Baby Minder sends an alert with a short video of a possible condition and a preliminary analysis to the designated pediatrician, who will check whether further investigation or intervention is needed.


Awards

  • D&AD WOOD pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil

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Details

Credits

  • Entrant Company
    • Ogilvy Health
  • Advertising Agency
    • Ogilvy Health New York
  • Production Company
    • Famous Who São Paulo
    • Lado Animation
    • Mol
    • WideLabs
  • Client
    • Eurofarma
  • Brand
    • Eurofarma

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