Breastmilk Money

Breastmilk Money is a health-linked savings sub-account inside the Herconomy app that turns breastfeeding into real, personalised wealth. Mothers enter baby age and feeding frequency into a milk-to-money calculator, which uses WHO intake averages and live Nigerian formula prices to show what they save by breastfeeding instead of buying formula. With one tap, they can transfer that amount into Breastmilk Money, earning 14.3% interest inspired by documented developmental gains linked to exclusive breastfeeding in an Oxford University study.