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2036

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2036

On New Year’s Eve, the deadliest night on French roads, the Association Antoine Alléno transformed the countdown projected onto the Arc de Triomphe into a prevention message. Before midnight, instead of the upcoming year, the monument displayed “2036”, symbolizing the 10-year prison sentence for road homicide. A direct message followed: “Tonight, no alcohol or drugs while driving.”


Awards

  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • Havas Paris
  • Brand
    • Association Antoine Alléno
  • Advertising Agency
    • Havas Paris
  • Production Company
    • Prose on Pixels Paris
  • Client
    • Association Antoine Alléno