2036
2036
On New Year’s Eve, the deadliest night on French roads, the Association Antoine Alléno transformed the countdown projected onto the Arc de Triomphe into a prevention message. Before midnight, instead of the upcoming year, the monument displayed “2036”, symbolizing the 10-year prison sentence for road homicide. A direct message followed: “Tonight, no alcohol or drugs while driving.”
Awards
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Havas Paris
- Brand
- Association Antoine Alléno
- Advertising Agency
- Havas Paris
- Production Company
- Prose on Pixels Paris
- Client
- Association Antoine Alléno


