1837 Tiffany Blue Conservation

For over a century, the ocean has shaped Tiffany & Co.’s design legacy, with creators like Jean Schlumberger and Elsa Peretti celebrating marine life through timeless pieces. Building on that heritage, the brand is redefining its most iconic asset—trademarked “1837 Tiffany Blue”—as “1837 Tiffany Blue Conservation.” In a category rooted in tradition, Tiffany & Co. breaks boundaries by transforming its signature color into a global symbol of ocean preservation. 1837 Tiffany Blue Conservation has committed $100 million USD to ocean restoration, actively restoring 13 square kilometers of ocean.