Maison Margiela

The campaign brings together Max Richter, the German-British composer known for merging classical orchestration with contemporary minimalism and electronic textures and forty-three young musicians from the French program Orchestre à l’École, who rehearsed with the composer for several months before shooting, transforming the staged shoot into a genuine collective performance. The auditorium transforms into a playground: swings appear between the seats, climbing structures rise among the rows, and a slide cuts through the central aisle.