250 Reasons Not to Buy the Mercedes-AMG PureSpeed

How do you launch a car with no roof, no windshield, limited to 250 units, comes with a 7-digit price tag, and two helmets? There isn't a practical reason to buy this car, but here we have "250 Reasons Not to Buy the PureSpeed”. What began as a social media campaign became fully integrated with 250 assets across platforms, product drops, digital out-of-home, guerrilla activations, a pop-up event, downloadable mod in GTA Online, and even a job opening for a Personal Meteorologist. The result? Not only did all units sell out, but an ultra-exclusive product became desirable to millions.