250 Reasons Not to Buy the Mercedes-AMG PureSpeed

"250 Reasons Not to Buy the PureSpeed" defies traditional advertising. Instead of selling reasons to own the car, we celebrated the reasons not to. It is limited to 250 units, comes with a 7-digit price tag and two helmets, has no roof, no windshield, and no practical reason to buy it. That’s why we created 250 assets highlighting every unreasonable feature with humour. The result? Every unit sold out. Mercedes-AMG reignited its rebellious spirit, brought fans who may never drive the car into the conversation, and delivered the brand’s most successful and brave social campaign to date.