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Behind the Homepage: The Guardian’s Journey to System-Led Design

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Behind the Homepage: The Guardian’s Journey to System-Led Design

Redesigning The Guardian homepage was more than a visual refresh, it was a shift to system-led design. We built a scalable design system first, aligning design and engineering through reusable components and a new grid. This enabled faster workflows, consistent output, and better editorial tools. The result is not just a new homepage, but a future-ready foundation that’s transforming how teams collaborate, build, and evolve products across the organisation.


Awards

  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • The Guardian
  • Brand
    • The Guardian
  • Design Agency
    • The Guardian
  • Client
    • The Guardian