Antenaguila

In Colombia, 97% of the territory is rural, where TV signal often doesn’t reach. But Aguila does. As sponsor of the National Team, the challenge was clear: enable fans to watch the World Cup Qualifiers anywhere. Instead of new tech, we used beer cans. Aluminium captures public TV signals, we revealed it. “Antenaguila” taught people to build antennas, with instructions on 400M cans and support from local vendors. Using what people had, we extended TV coverage by 15%, reaching 45M homes and increasing ratings by 18%. Aguila didn’t just bring people together. It made it possible.