Certified by the Sun

To celebrate 100 years, Corona set out to honor its legacy without creating a single new ad. Instead, it turned to something more powerful: the signs time had already written. Scattered across Mexico are thousands of sun-faded Corona posters, still hanging in bars, restaurants, and corner stores. Corona documented these brand marks in their natural environment faded signs, painted chairs, sun-worn walls, and storefronts. Through editorial stories and contextual outdoor placements, they were reframed not as old ads, but as living icons.