Cause & Effect

Cause & Effect is a stark visual and film campaign for Change the Ref that exposes the consequences of weak gun laws. Using only real, unmanipulated images and footage, it juxtaposes an image of Donald Trump posing as if aiming a gun against moments from the 2024 assassination attempt against him. The simple side‑by‑side composition and sharp film editing turn a political stance into a visceral, undeniable example of how gun policies can impact the very politicians who promote them.