Get Unready

The Dove Beauty Bar was invented in 1957. Millions of women have been using it on their bodies, without knowing it was actually designed for the face. To show how the Dove Beauty Bar is perfect for removing makeup, we used the bar as a canvas for stories from the day before. Everything was shot practically, capturing the nightly cleanse without any use of AI. We didn’t even need a logo because it was featured on the bar itself. The OOH campaign launched in Times Square (NYC) and Piccadilly Circus (London) in the early hours of New Year’s Day.