Cocktails, Simplified

By bottling their iconic classics Via Carota Craft Cocktails have made the cocktail as simple as it can be. These posters communicate that simplicity of drinking a perfectly mixed cocktail by distilling each recipe to its most essential graphic form. Everything in this campaign is designed to be simple. The form and the message are one and the same: you don't have to explain the simplicity you need to experience it. Shadows, textures, volumes and other superfluous details could make the executions trendy or modern but would get in the way of the main message.