What do strategists do when they're stuck in a rut?
AKQA’s Strategy Director shares her tips for getting unstuck when she's in a research rut in this D&AD Masterclass excerpt
It’s easy to get stuck in a rut while developing a creative idea. In this video, Joana Veiga from AKQA outlines the steps she takes to unstick her mind and move the work forward. Tips include reframing tasks, exploring competitors, looking into what other countries or cultures are doing, and even looking across different industries.
This is an exclusive excerpt from D&AD’s online Strategy 101 Masterclass course, covering everything from developing, communicating and implementing effective strategies. More information and sign-ups here. Explore D&AD Masterclasses here.