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Transform your approach to research with the "five Cs"

A strategist shares tips for emerging creatives on structuring your research process

Knowing what to research can seem daunting at the beginning of a project. In this video, Ed Silk, formerly Strategy Director at Bulletproof and now Global Head of Strategy at design agency JDO, shares the method he’s developed for approaching research – the "five Cs".

These break down as:

- Consumer
- Category
- Competitors
- Channels
- Company

Once you’ve researched these specific areas, you’ll begin to see exciting ways in which they intersect — an essential step to finding the insight that will launch your creative idea. Watch the video above to learn more about this research method. 

This is an exclusive excerpt from D&AD’s online New Blood course, designed to help guide you through developing your New Blood Awards entry. Access the New Blood Course here. Explore the 2022 New Blood briefs here.

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