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Case Study: ThisAbles

How IKEA is making furniture accessible to all

IKEA may have democratised furniture - making it affordable for many since 1943, but in 2019 McCann Tel-Aviv’s Black Pencil winning project made it available to all via accessible design. 

Building on existing furniture models to reduce waste and cost, the work showed how smart design for disability and small practical changes could have an enormous effect, giving everyone a seat at the table.

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