“What tech company actually has, in their basement, a world class content studio?” asks SquareSpace CCO David Lee who leads the brand’s award-winning, in-house creative team. “If you think about it, SquareSpace is a DIY product… this is why we haven't used an agency in eight years.”
In his talk: Why creativity needs a seat at the adult’s table, held at D&AD Festival in London, Lee delves into the origin story of SquareSpace as a proud NYC brand and the way this is reflected within the design of its headquarters, located in Manhattan’s West Village. Speaking on how every brand touchpoint, no matter how small, offers a glimpse into the company’s narrative and what they actually care about he says, “Our DNA is built on creativity, design and craft. This is in the water that everyone is drinking.”
Watch more highlights from D&AD Festival here.