Keep up to date with D&AD news, interviews and case studies.

Subscribe
  • Loading…

Creating The New (And Much Nicer) Paradigm

Sasha Markova is the Executive Creative Director at Impossible Foods, a planet company with a mission to eliminate animals from the food chain by 2035 by making the most delicious meat from plants.

Before Impossible Foods, Sasha was the global creative director of cult creative advertising agency Mother London for over seven years, before taking Mother to Los Angeles. There, she ran the accounts of Stella Artois, Boots No 7, Headspace, the Academy Of Motion Arts & Sciences as well as working significantly on the Mother brand (most famously getting Jesus of Hollywood to photobomb Nigel Farage).

Here she talks about the emergence of brands that aren't playing by the rules, but trying to create a new and much nicer world and the required creativity behind this new paradigm. 

Watch the full talk after the jump.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again