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Creating the New (And Much Nicer) Paradigm

Sasha Markova is the Executive Creative Director at Impossible Foods, a planet company with a mission to eliminate animals from the food chain by 2035 by making the most delicious meat from plants.

Before Impossible Foods, Sasha was the global creative director of cult creative advertising agency Mother London for over seven years, before taking Mother to Los Angeles. There, she ran the accounts of Stella Artois, Boots No 7, Headspace, the Academy Of Motion Arts & Sciences as well as working significantly on the Mother brand (most famously getting Jesus of Hollywood to photobomb Nigel Farage).

Here she talks about the emergence of brands that aren't playing by the rules, but trying to create a new and much nicer world and the required creativity behind this new paradigm. 

Watch the full talk after the jump.

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