Reversing the traditional model of social media influencer marketing
How KFC used Twitter to change perceptions over their products
KFC's "Ain't no small fry" digital marketing campaign isn't a classic social media success story. As the company's fries weren't getting positive feedback on Twitter, KFC flipped the traditional model of social media influencer marketing on its head and put money behind tweets that criticised the quality of their products, and eventually promote their new recipes. Against the initial guidance from Twitter, the brand showed an unexpected level of honesty and resilience with the story becoming one of the most read items in the UK news cycle. Here we look into what made this great social media campaign a digital marketing case study.
Watch the highlights featuring Hermeti Balarin (Mother London), Monica Pool (KFC) and Sam Waymont (Twitter)
Register Now to
Keep Reading
Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.
Register Now
Why Register?
Swipe to hide
Why Am I Being Asked
to Register?
We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.
This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.
