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Case Study: Project 84

How CALM made us look up

This case study is generously made possible by Clear Channel, D&AD’s out-of-home partner in 2019.

In the UK, 84 men take their own lives every week. It is a shocking statistic. Communicating the magnitude of this problem would take a collaboration between creative agency, campaigning organisation, media company and artist. The result, CALM Project 84 campaign, would go on to affect society and culture, all the way to the highest level of government.

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