“Moodboards Kill Ideas” – Pentagram Partners and creative duo Luke Powell & Jody Hudson-Powell

Shaking up the design and branding space with a contemporary collaborative approach, brothers Luke Powell and Jody Hudson-Powell draw from their graphic design and technology backgrounds to apply flexible thinking to each new project.

Their work has earned them an impressive client list, which includes: Richard Nicoll, Quadrille Publishing, Hauser and Wirth, Underage Festival, Zabludowicz Collection, Uniqlo, Asif Khan, Pentagram, Coca-Cola, Nickelodeon, University of the Arts London, Wolff Olins and Canteen. In addition to their commercial work the studio produces self-initiated projects which have been shown at various exhibitions, worldwide.

In a ‘Dinner With’ talk with D&AD President Naresh Ramchandani, the pair discussed forging careers as creatives led by concepts before aesthetic and bringing brands on board with their unique approach. Watch back above for an honest exploration of building an authentic and creatively fulfilling career.

Watch more creatives who have previously joined D&AD President Naresh Ramchandani for a chat and learn about their careers and practice.