Each year the D&AD President chooses one person whom they admire and revere to recieve the President's Award. It's our highest accolade and is reserved for a chosen few from the creative world. In this article, the 2014 / 15 D&AD President, Mark Bonner, introduces this year's winner, Margaret Calvert followed by a short film celebrating her life and work.
Introduction: D&AD President, Mark Bonner
I was really looking forward to choosing my D&AD President’s Award. For me, it was easy. There was only one person who I felt so perfectly embodies all that D&AD is about, in both Excellence and in Education.
She was one of the famous 17 Designers London exhibition way back in 1962, the event that became D&AD. The only female featured actually, but this person has rightly never cared about who, only what. She proudly won a D&AD Yellow Pencil in 1978, and is perhaps best known for the world’s most influential signage project. But, look deeper, as everything she does shows us the way.
All that matters to her is quality, and the integrity of her thinking is a reflection of her integrity as a person. A Graphic Designer, in the finest sense. Brave, Challenging, Diverse, Original, Opinionated, Inspirational and Generous.
I know, because she taught me. Thank god I listened!
She has inspired a who’s who of young, fortunate, and now successful creatives from all over the world during her 35 year association with The Royal College of Art, right here in London. Her legacy is some of our industry’s greatest talents. Let me introduce you to a few of those people, who join me to celebrate a person that effortlessly represents the true value of D&AD.
Introducing Margaret Calvert, "A Graphic Designer in the First Sense"
If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Awards and see if our judges agree. When it comes to awards, nothing matters more.