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D&AD Meets: POC Creatives — Illustrator and Artist Joey Yu on flexibility, experiencing new cultures and the influence of hardworking parents

“They definitely instilled the need to work hard in whatever field I’m in.” 

For London-based Illustrator and Artist Joey Yu watching her parent’s hardworking efforts from an early age has influenced her own perseverance to pursue the freelance field with their support as a creative.  

A graduate of the Kingston School of Art where she studied Illustration Animation, her work is autobiographical with an innate ability to grasp immediate surroundings and tell stories from a visual perspective.  The rising talent has a distinctive style which seeks inspiration from heritage, movement and short stories. 

Her clients include Nike, Hermes and Rimowa with work featured in The Guardian as well as curating exhibitions at Tate and the ICA. 

In the fourth blog post of the POC Creatives series, we speak with Joey on visiting Brazil, the advantage of being flexible as a freelancer and the challenges of entering the art industry as POC creatives

Joey Yu by Imogen Forte

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