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Democratising the business of ideas; interview with Thomas Kolster

Thomas Kolster is a man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. As an experienced advertising & sustainability professional counting more than 15 years he’s a vocal voice for advertising and brands as a force for good, and his book Goodvertising is the most comprehensive book to date exploring communication for good. 

Here he discusses why young creatives don't always consider entering the ad industry, where exciting ideas come from and what fascinates him in the current landscape. 

Democratising The Business of Ideas

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