Democratising the business of ideas; interview with Thomas Kolster
Thomas Kolster is a man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. As an experienced advertising & sustainability professional counting more than 15 years he’s a vocal voice for advertising and brands as a force for good, and his book Goodvertising is the most comprehensive book to date exploring communication for good.
Here he discusses why young creatives don't always consider entering the ad industry, where exciting ideas come from and what fascinates him in the current landscape.
Register Now to
Keep Reading
Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.
Register NowWhy Am I Being Asked
to Register?
We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.
This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.