What makes a good idea

Arif Haq is a Partner at Freud Communications where he works in the creative team, although he started in the industry on a different role, as a suit. 

Here he explains his unique creative process and shares his journey from business and brand development to being part of the creative team. 

For more creative inspiration and the opportunity to get up close and personal with the world’s best design and advertising, get your tickets to D&AD Festival.