“In a time of radical transformation, being culture-first is your superpower,” says Leila Fataar, Founder of the multidisciplinary creative company Platform 13. “What this does is drive cultural relevance, which helps decision making both from inside the business and for your audience. You can build authentic cultural projects that redefine your equity, and you can optimise your internal processes for strategic growth.”
In this exclusive excerpt from her talk at D&AD Festival held in London, Fataar explains how businesses can achieve sustainable growth in a rapidly transforming world.
Watch more highlights from D&AD Festival talks here.