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9 D&AD Pencil-winning film ads not to be forgotten

Film is often seen as the pinnacle of creative work – a place to tell the big stories, ask the big questions, and create the kinds of adverts that stays in viewers' minds for years to come.

“You can move people, you can make stories come alive, you can give people voices, you can show them images they've never seen before,” says Sue Higgs, Group Creative Director at Grey London and former D&AD Awards Judge. “It's timeless as well, and the joy of film is that you can keep inventing it.”

We've turned our lens on the D&AD archive, to pick out 9 D&AD Pencil-winning pieces of cinema and TV advertising that might have slipped your mind – all of which show just how powerful the big (and small) screen can be.


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