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5 design trends for 2020

Amazon’s Joanna Pena-Bickley shares her insights on the future of design

Joanna Peña-Bickley is a design leader at Amazon, heading the work the company does around the Internet of Things. Her work focuses on the future of design and the interconnectivity of brand and customer experiences. Here she presents her top 5 design trends for 2020 that range from product design to service and organisational design, and go beyond what's expected in design thinking trends. These 5 design trends for 2020 stem from her research on four-dimensional experiences for brands and customers, while taking into consideration the changes Gen Z is about to bring in consumer behaviour and trends. 

Peña-Bickley suggests the introduction of the Chief Design Officer and the rethinking of design leadership across industries. Moreover, she introduces inspirational design trends in areas such as cannabis design, space design and disaster design, where innovation is occurring at a rapid rate. 

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