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Shape Your Future, for aspiring and new creative leaders, is a two-day leadership course that will provide guidance, insight and key take-aways into what makes great creative leadership.

Integrated into the Festival's main schedule, Shape Your Future's programme will be an exclusive two-day learning experience led by top industry leaders from the creative industries and beyond. The Shape Your Future pass will also allow for premium access to the full Festival offering including the Awards Ceremony on 23 May.

Who it's for:
Shape Your Future is for new and aspiring creative leaders in advertising, design, film, art or anything else that makes the world a more creative place, including, for example, Creative Directors, Junior Creative Directors, Associate Creative Directors, Senior Designers, Art Directors, Senior Art Directors and Senior Copywriters.

The programme will focus on 3 core areas:
1. You and your leadership style
2. The Creative Industry
3. Learning from elsewhere

Topics will include:
- How to manage in a time of uncertainty
- How to be bold and brave in decision making
- What leadership in the creative process looks like
- How to create a winning culture
- Shining a light on our changing industry

Shutterstock, a longstanding partner, have generously supported the development of D&AD's leadership and learning programmes.

Shape Your Future Programme

      • 09:00–10:30

        Judges Insights Facilitated by Cheyney Robinson
        with Yuri Suzuki, Kate Dawkins & Amanda Galmes

      • Panel discussion with Black Pencil Judges on outstanding work, highlights, trends and themes from this year

      • 10:30–11:15

        The Changing Industry
        with Iain Tait & Kazuhiro Shimura

      • Panel discussion on the biggest challenges and opportunities facing the industry and how to adapt your leadership in response — followed by Q&A.

      • 11:15–12:00

        Exploiting the Changing Landscape
        with Anna Higgs & Nils Leonard

      • Learn about how to lead in times of uncertainty and how to stay true to your creative beliefs

      • 12:00–13:30


      • Use your VIP pass to access the lounge or explore the festival

      • 13:30–15:30

        You and Your Leadership Style
        with Nadya Powell

      • Recognise your values, how they impact leadership and how they align with organisation culture

      • 15:30–16:00

        Making Bold Decisions Under Pressure
        with Colonel Ben Wilde

      • Understand how to cope with pressure and maintain judgement

      • 16:00–16:40

        Almost Is Not Good Enough — Tips from the World of Retail
        with Andrew Jennings

      • Learn from Global Retail Advisor, Andrew Jennings, how to juggle the new aspects of a leadership role and how to stay 'in and ahead of the game'.

      • 16:40–17:00

        with Cheyney Robinson

      • Learn through reflecting on the day

      • 10:30–11:15

        The Creative Process
        Dan Goods, Jens Riegelsberger, Mike McGee & Tom Shankland

      • Explore the techniques creatives adapt from other industries and take away practical advice to enhance your creativity

      • 11:15–12:00

        Find Your Superpower
        with Sue Walsh

      • All great organisations are made up of great individuals, including SY Partners. This session will uncover your superpower and how to use it.

      • 12:00–13:00


      • Use your VIP pass to access the lounge or explore the festival

      • 13:00–13:45

        Being Part of Culture
        with Leila Fataar

      • Discover how to maintain authenticity whilst being part of the changing culture

      • 13:45–14:45

        Creating Inclusive Cultures
        with Daniele Fiandaca

      • Create a diverse workplace and benefit from different perspectives and fresh thinkers

      • 14:45–15:30

        Winning Culture
        with Sir Clive Woodward

      • Uncover how to build a work environment and culture that is geared for success

      • 15:30–16:00

        Wrap Up
        with Cheyney Robinson

      • Learn through reflecting on the day and key takeaways

What’s Included

The Shape Your Future Pass gives you the full D&AD Festival experience, as well as a host of additional benefits that include: exclusive access to the Shape Your Future two-day leadership programme, Awards Ceremony pass, private tour of the Pencil winning work, exclusive speaker sessions and leaders networking drinks, priority access (separate entrance) and lounge pass.

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