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7 D&AD Pencil-winning pieces of copywriting that elevated design

“Copywriters can easily melt into the background,” says freelance writer and communications consultant, and D&AD Awards 2018 Jury President, Fiona Thompson. “We tend to listen more than we talk and you'll often find us sitting in the quietest part of the office, wearing noise-cancelling headphones.”

D&AD's Writing for Design category shines a light on these language-loving creatives, who have the power to influence, inform and change minds – all with a clever bit of copy. In celebration of their craft, we've uncovered seven D&AD Pencil-winning pieces of work that show the powerful influence words can have on a campaign, and what can be achieved when design and language work together in harmony.

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