7 D&AD Pencil-winning pieces of copywriting that elevated design
“Copywriters can easily melt into the background,” says freelance writer and communications consultant, and D&AD Awards 2018 Jury President, Fiona Thompson. “We tend to listen more than we talk and you'll often find us sitting in the quietest part of the office, wearing noise-cancelling headphones.”
D&AD's Writing for Design category shines a light on these language-loving creatives, who have the power to influence, inform and change minds – all with a clever bit of copy. In celebration of their craft, we've uncovered seven D&AD Pencil-winning pieces of work that show the powerful influence words can have on a campaign, and what can be achieved when design and language work together in harmony.
The Slave Calendar
Register Now to
Keep Reading
Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.
Register NowWhy Am I Being Asked
to Register?
We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.
This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.