Food and Cook Books are having quite a field day at the Awards. From the world's number one restaurant to the indispensible guide to eating, chew over our top picks of Cook Book design inspiration, and if you're a designer, enter yours.
Where Chefs Eat: A Guide to Chefs' Favourite Restaurants
This compact tome catalogues around 2,300 restaurants, detailing eateries from around the world recommended by international chefs. The brief for the book came as a long list of sales blurbs and our typographic solution was inspired by the layout of 1960's British phone directories that featured ads on every available space, including the spine, paper edges and both covers. The text is printed in a single colour (Process Black) and all 704 pages are made up entirely of typographical and cartographical images. Over 50 different typefaces were used, including a handful of custom made fonts.
Inspired by the street food scene in Lima, the Ceviche identity borrows from the energy of Peruvian culture. We developed a hand-drawn logotype, incorporating key elements from Lima's coat of arms. The book’s cover also features a series of tiles, similar to those found on the kitchen wall of a typical Peruvian restaurant. Running across the tiles, with authentic breaks, is the Ceviche logotype.
A Work in Progress: Journal, Recipes and Snapshots
‘A Work in Progress’ documents a year at Noma, a two Michelin star restaurant in Copenhagen. Recipes have been contributed alongside head chef René Redzepi's journal entries and photos the restaurant’s staff took on their smartphones. The publication is divided into three separate parts: ‘Journal’ – a paperback notebook containing text and photographs of plants printed like 'pressed' flowers; ‘Recipes’ – a hardback book containing images of ingredients; and ‘Snapshots’ – a small hardback that can be read in a way that is similar to the process of scrolling through photos on a smartphone.
Rare Medium Issue 4 / 5
'Rare Medium' is a chef's journal of Australian beef, lamb and goat. It engages chefs to be more creative with red meat. The aim: to creatively inspire culinary wizards to do good things with a product that is usually the hero of the menu. Each spread is carefully constructed with a variety of typographic layouts, meticulous photography and food styling. If you're looking for a Cook Book that celebrates beautiful design and illustration, this one's for you. This issue, we channel our inner child to create a playful edition – from a messy dining table to plasticine mould props, even the Lego burger on the cover can’t help but make an adult feel like a kid once more.
Judging Book Design at D&AD14
If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Awards and see if our judges agree. When it comes to awards, nothing matters more.