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Evolution of Brand Identity

Chris Moody is Chief Design Officer at Wolff Olins, where he has partnered with some of the world’s most innovative companies to make radical and iconic brands. In his fifteenth year at Wolff Olins, he is now responsible for setting and challenging the creative bar and creating provocative design that makes the world sit up, take notice and smile.

Here he talks about how designers should help brands to express emotional intelligence, to feel, talk and behave with subtlety and nuance. 

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