After an exhaustive week of Judging, our Jury Foremen gathered to choose the Black Pencil Award Winners. This really is the world's very best advertising, design and digital work scrutinised at a painstaking level.
In the following short films, we see the judges in action, going behind the scenes as they analyse the Yellow Pencil winners in excruciating detail. From the brilliance emerges ground-breaking and unique pieces of creativity from the last three years; witness the game changing communications, flawless design and life affecting campaigns.
A must watch for professionals in the creative industries, or anyone studying a creative course.
Black Pencil Judging 2015
Black Pencil Judging 2014
Black Pencil Judging 2013
Now you have some idea of what it takes to win the most elusive Pencil, are you feeling inspired to create something truly ground-breaking?
If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Professional Awards and see if our judges agree. When it comes to awards, nothing matters more.