We caught up with members of our Radio Jury at D&AD Judging 2016 to talk about what makes great radio advertising. In this film they address all your burning questions about the medium; how to win a Radio Advertising Pencil, what makes memorable radio content, and what’s the best radio advertising in the world, right now.
All of these questions and more are answered by members of our jury, who were:
- Mariana O’Kelly, ECD Ogilvy & Mather Johannesburg
- Nick Angell, Managing Director, Angell Sound Studios
- Sam Pond, Executive Producer & Creative Director, Pond Creative
- Clare Bowen, Head of Creative Development, Radio Centre